Start 2 AIM: getting started in Artificial Intelligence for marketing purposes

Customers want speed and convenience and are becoming increasingly demanding. Their expectation level is going up and so, as a company, you have to put customer focus first. The big (often foreign) players have therefore been focusing for some time on smart AI (predictive) algorithms to, among other things, better profile their customers and make personalized offers. For smaller players, however, there is often insufficient knowledge about what opportunities AI can offer them and how to get started.

In this project, we want to set up a 'Start 2 AIM' trajectory tailored to the Flemish SME, where they learn the possibilities of AI-driven marketing automation with the specific goal of optimizing the customer experience. The intended end result was to set up a coaching program (both on a business and technological level) around AI and marketing automation.

Specifically, we want to help SMEs get started with AIM in a low-threshold manner and we want agencies to roll out AI as an innovative technology to their customers. Low-threshold, recognizable good practices must eliminate the idea that many SMEs have that they are 'too small' or 'have too little data' to apply AI.