Customer-driven idea generation for product innovation among SMEs

To design and build the platform, we don't take any chances. We start from thorough research into already existing online idea platforms (literature study and case studies). We then investigate under what conditions consumers and SMEs can be encouraged to share and pick up new product ideas respectively. We study literature on this topic, speak with experts and survey the target group consisting of SMEs and consumers (organizations). This research foundation allows us to determine the features and interface of the online platform. We pay special attention to the usability, accessibility (desktop, mobile, tablet & in-store screens) and security of the platform.

For the development of this research, two study areas of Odisee work together. HWBK focuses mainly on research related to the consumer, the SME and the story of open innovation and co-creation. IWT takes the lead in building the platform and related research.

The objective of the research is to gain insights into the conditions under which consumers share ideas and under which SMEs pick up these ideas. These insights will lead to the development of a platform that encourages open innovation with consumers. In addition, we want to explore what it takes to keep such a platform active and self-sustaining.

You can see the result of this project at: www.mijnidee.be.