Quality of Bachelor of Business Management with a major in Marketing
Business Management is an accredited program. As part of the quality assurance carried out internally, all programs at Odisee undergo a multi-year quality cycle. We follow the VARiOSO cycle for this purpose, which you can read in detail through the link below. You will find information about the quality of this program below.
Read our quality reports
Below you will find the assurance decision for this program. In the latter, the board makes a statement about the quality. You will also find some strengths and areas for improvement from the quality screening of education (analysis phase). Additionally, you will find the reports from the most recent peer review phase, where an independent panel of experts assessed the program. A year later, a follow-up report is issued, indicating how the program has addressed the feedback from the experts. Finally, you will also find a report from the most recent annual student survey.
Below is the current schedule for this program. The publicly available reports are marked with an asterisk (*).
Academic year |
Quality assurance |
2016-2017 |
External Review (Review by VLUHR-QA panel of independant experts with assurance decision by the board of Odisee)** |
2017-2018 | Follow-up (monitoring of recommendations by the education team) |
2020-2021 |
Exploration (dialogue with students and the working field) |
2021-2022 |
Analysis (data-analysis and educational screening by critical friends)* |
2022-2023 |
Reflection - internal (quality profile of the program) |
2023-2024 |
Optimisation (focus on improvements) |
2023-2024 |
External Review (Review by VLUHR-QA panel of independant experts with assurance decision by the board of Odisee)* |
2024-2025 |
Follow-up (monitoring of recommendations by the education team and the board)* |
2028-2029 |
Start next quality cycle |
Note: this program is in an improvement trajectory, hence the external reflection has been postponed by one academic year. The assurance decision mentions this trajectory and remains valid.
** The Bachelor of Business Management is treated as an independant programme since 2022. In the previous cycle it was treated as a language-variant of the Dutch programme 'Bedrijfsmanagement', hence the mentions in the revision report.