Business and Management

Bachelor Business Management - Marketing

Sink your teeth into Odisee's English-spoken Bachelor of Business Management with a major in Marketing! Do you feel that you have a commercial talent and good communication skills? Do you have a keen interest in the exciting world of marketing and communications, distribution, sales, event management and international business? Then you (and major marketing agencies) will love our major in Marketing. 

Find out more about the programme, courses, internships and promising job profiles! 

Contact the programme coordinator
Download the brochure Bachelor of Business Management here
business management

What to expect from the Bachelor Business Management

  • Make magic with numbers
  • Training in business economics
  • Learn to strategise and analyse
  • Organisation is your talent

Odisee offers a practice-oriented training but always with a focus on strong theoretical underpinnings. You'll develop a broad range of skills in the field of marketing (including e-marketing), ICT and communication in foreign languages. We also encourage our students to develop excellent social skills to strengthen their ability to establish business contacts.

From general to more specific

Our marketing training is based on three critical cornerstones: specialist marketing study, foreign languages and computer science. The specialist study covers everything from broad marketing to very specific marketing niches. Business cases support everything we teach. Guest speakers, conferences, company visits, workshops and projects are all part of your training. Moreover, according to your personal interests and future plans, you can take a number of elective course.

Guaranteed quality of education

All of Odisee's programmes go through a comprehensive quality cycle every six years, encompassing all aspects of an ingrained culture of quality: co-creation with internal and external stakeholders, critical reflection based on facts and figures, clear improvement goals and thorough follow-up, internal and external transparency regarding the assurance and enhancement of educational quality

Quality of Bachelor of Business Management with a major in Marketing

 

Let our own students convince you

Study Business Management at Odisee? Here is why

Why study Business Management at Odisee?
What's it like study at Odisee Brussels?
Discover some of the BBM courses

What will you learn?

Odisee's Bachelor of Business Management with a major in Marketing is a three-year day-time on-campus programme of 180 ECTS credits.

Check out your curriculum

  • Communication and ICT

    In the international business world, IT skills and excellent communication skills in English and other foreign languages are essential. Apart from studying English at an advanced level, our students choose between various levels of French, Spanish, German and Dutch. Students that have acquired intermediate communication skills in French prior to their bachelor degree study are expected to take the advanced level course. 

  • Business Environment

    In the first year of your bachelor degree study, we focus on the business environment of marketing activities. Discover the financial and legal context of doing business, the internal behavior and external processes that influence commercial activities of a company and the major principles of economics. Prior knowledge of economics is an advantage but not strictly necessary.

  • Marketing Mix

    In the second year you will be covering the marketing mix and its famous P’s. Learn to organise resources to satisfy  customer needs in a way that builds long-term, mutually rewarding relationships with your suppliers as well as with your clients. Get to understand customer psychology. Following a sound theoretical basis in your first year, the second year is all about strong practical orientation and case-study based. Skilled instructors will bring the value of their own concrete project experience into the classroom via seminars and project work.

  • Marketing & Commercial Management

    In the third year, your programme is all about Marketing Management and Commercial Management. Yet you will also be able to spice up your curriculum by choosing at least one or more elective modules that broaden or deepen the scope of your discipline.

  • Internship

    In your sixth semester, you will be given an edge on the job market as you will exchange the classroom for a practical internship in an international company abroad or in the Brussels business world. Here you will be assigned your own project to follow up, implying you to do whatever research it takes and writing a solid management advisory paper. This real-life experience will demonstrate that you have acquired  a wide range of critical and analytical skills, along with communication and teamworking skills. They will be directly transferable to the workplace in any career you choose to follow.

Open classes

Join us for a real lesson

The best way to get to know Odisee's university college and our courses is to follow a real lesson, together with real students. Sounds good, right?

As you attend one or more courses, you will experience how lessons are really taught at our university college and get acquainted with students who are following the same study programme that you are interested in.

Our assets

Why choose Odisee University College?

  • Unique environment

    The Odisee Business School is a department of Odisee University College. Odisee shares its Brussels campus facilities with KU Leuven, leading to a fairly unique environment in which academic bachelor and master trainings of KU Leuven team up with the practical business-oriented bachelor degree programmes at Odisee, creating a symbiotic learning experience. Academic learning and practical knowledge application go hand in hand.

  • Campus in the heart of Brussels

    The Brussels campus is situated close to the stunning historic Grand Place and the swinging downtown shopping area while the EU district is only two metro stops away. Get ready to throw yourself into the vibrant life of the European capital.

  • Close ties with many companies

    Close contact with business is the core characteristic of your practice-based marketing bachelor study. Guest speakers, company visits and in-company-projects all help you to discover what doing business in the real  corporate world is all about.

  • Tutoring and guidance

    Everything at Odisee revolves around the student. That is why we have a very efficient support infrastructure to help you make the most from your student life, starting with the personal approach of lectures. You will always have direct access to any academic staff memeber in case of questions or required advice.

Tuition fee

Students that register for a degree contract and for one year of full-time studying (of 60 ECTS) pay EUR 1,116 (in the academic year 2024-2025). Scholarship students may pay less, non-EEA students pay higher tuition fees.

Find out more about the BBM tuition fees at Odisee

The educational system in Flanders

Find out more about the educational system in Flanders on studyinflanders.be.

Campus Brussels

Odisee has three campuses in and around Brussels: Campus Brussels, Campus Dilbeek and Campus Schaarbeek. All of these are easy accesible by public transport and all campuses offer affordable sandwiches, drinks and snacks.  Choosing Brussels as your student city means choosing for an exciting mix of activities and relaxation.

In and around Campus Brussels there are many places to find a sandwich, a snack and vending machines. If you have a bigger appetite , head for the Belcampus student restaurant. Belcampus and our student cafe accept student card or credit card payment. (You can charge your student card via your credit card in several places).

Odisee's teaching staff often come from or are still active in the business world. This means that they are always up to date with the latest innovations and that they explain their subject matter in a practical way, with clear examples.
Aurelie Veldeman
Business Management student
Bedrijfsmanagement afstudeerrichting Acc-Fisc - Aurelie Veldeman
After graduation

What's next after the BBM degree?

As a fully-fledged bachelor in marketing, you will always be looking for new ways to meet your target group's needs and to market products or services. You will advise on new markets and products, take care of smart communication campaigns and suggest ways to make a product or service desirable. Marketing and sales often go hand in hand. One thing is certain: your job will never be boring.

You can apply for

  • Marketing and sales positions
  • Internet marketing jobs
  • Brand and product manager roles
  • Assistant event manager jobs
  • Positions in sales
studente

Or will you study on after your BBM degree? 

At Campus Brussels, you can follow up your BBM with a Master of Business Administration (MBA) from KU Leuven. This one-year master programme (of 60 ECTS) is taught in English. It has an international focus and is designed to provide you with academic knowledge as well as hands-on expertise, enabling you to succeed in international management positions. All candidates need to opt for a Major's programme in International Business Management, Business Information Management or International Relations.

Upon completion of your BBM at Odisee, you can also apply for one- or two-year master programmes throughout Europe and the US. More information? Contact your student counsellor or the programme coordinator at BBM@odisee.be.

Convinced? Or would you like more info?

Register now

Are you all set to study at Odisee?